About

Timely

I run Timely, a 30-person software company in Oslo. 5,000 companies in 95 countries use it, from small agencies to enterprises like Pepsi, Assa Abloy and Steris.

Timely tracks what people work on automatically and fills in their timesheets with AI, so nobody has to remember where the hours went.

I started it in 2013 while freelancing as a designer. I was logging hours for clients and wanted a time tracker that filled itself in, so I built one and paid for it with the freelance work. I launched it from a closet in a San Francisco hacker house, turned down a job at Facebook to keep going, and when the money was running out, I sold my apartment and put everything I had into the company.

We bootstrapped until we raised $1 million in 2016, from SNÖ Ventures and 500 Startups. In 2017 we made tracking fully automatic, and I moved the company back to Oslo after finding it was better to build it from there. We raised $5 million in 2018, led by Concentric and Investinor, and $14 million in 2021: $20 million across three rounds.

We grew to 70 people, and for a while we tried to build a broader family of products around Timely. It was the wrong move. When Covid hit and the funding market dried up, we had to make difficult cuts, and we went back to doing one thing well.

In January 2026 we launched AutoSheet, the whole product rebuilt around AI agents that fill in timesheets for you. Today we're growing faster than ever, and we're profitable.

Sporty

In 2014, alongside Timely, I started Sporty with two friends: an app for finding people nearby to play sports with, from a game of football to a tennis partner. NRK Dagsrevyen covered it the year it launched. I later sold my shares, and the company has since shut down.

Advertising

Before that I worked in advertising in Oslo as a designer and creative, on campaigns and digital products for Dell, Norwegian, Siemens, Universal Music, Unicef, DNB and Tele2.

I designed the entertainment system on Norwegian's Dreamliners, the first one built on Android, which won the Norwegian Design Council's Award for Design Excellence. Along the way our work won two silvers at MMM, a Gulltaggen shortlist, two prizes at the Webdesign International Festival in France, and the Norwegian Young Lions, which took us to Cannes.