Mathias Mikkelsen
Published June 24, 2012

Young Lions, in Cannes Lions

Cannes Lions, The 59th International Festival of Creativity, is now officially over. Unfortunately, we didn’t manage to go all the way in the finals. The Cyber Lions are fully focused on creating advertisement banners, a stretch from what we normally do. But none-the-less, the festival was an amazing experience I hope to be a part of again.

Myself and Simen qualified by winning the norwegian qualifier earlier this year. At Cannes, we competed against teams of two from over 90 different countries. Our task was to come up with an idea and produce an advertisement banner for The Bill and Melinda Gates Foundation within 24 hours. Great fun, and hopefully we’ll get a new shot at the finals next year.

Highlights from the festival included meeting a ton of interesting people, watching a talk by Bill Clinton, being very inspired after hearing amazing speakers each and every day, having highly creative dinner talks, and of course; enjoying the beautiful beaches and partying late into the night. Cannes, we’ll meet again.

The main entrance to the festival.