Mathias Mikkelsen
Published January 13, 2012

Typical Big Business Ignorance

Philip Newton, Director of Audiovisual for Samsung Australia:

When Steve Jobs talked about he’s ‘cracked it’, he’s talking about connectivity – so we’ve had that in the market already for 12 months, it’s nothing new, it was new for them because they didn’t play in the space. It’s old news as far as the traditional players are concerned and we have broadened that with things like voice control and touch control; the remote control for these TVs has a touch pad.

Hmm. Phones did exist before the iPhone, no? That could connect to the internet? And that had apps on them? You could call, send messages and listen to music. Yes, I think that was possible.

Samsung, and many companies like it, just doesn’t get Apple. If my mind serves me correctly, Microsoft and Nokia showed this exact type of ignorance back when rumors about an Apple-phone started to float around. And they even did so after Apple had their unveiling. How did that end again?