Swedish-based Tobii has conducted an eye-tracking study, which takes a look at what areas of user profiles men and women focus on, in-particularly on dating sites. The results are somewhat expected, but interesting none-the-less:

• Men spent 65 percent more time than women looking at the photos of their potential partner.
• Women spent 50 percent more time than men reading the profiles’ text descriptions, where their background and interests is listed.
• Men spent 58 seconds on average looking on a profile, compared to women’s average of 84 seconds.

So I presume the myth is true, we might be as shallow as they say.

Via AllThingsD.